Pulling it all Together with Householding
Pulling it all Together with HouseholdingCompanies are continually researching innovative methods to gain new customers and sell more products, all while keeping the marketing budget in check....
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Analyzing more data at greater speedsThe Data Deluge Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. Did you know that Worldwide IP traffic will quadruple by 2015...
View ArticleSegment Your Data for Effective Marketing
Segment Your Data for Effective MarketingMarketers today have loads of information available to them. Once that data has been cleansed and verified, marketers can begin to use it to create truly...
View ArticleHow to Expand Energy Efficiency Programs Through Customer Segmentation
How to Expand Energy Efficiency Programs Through Customer SegmentationUtilities face increasing pressure to meet peak load and energy reduction targets while managing increasing energy costs. In...
View ArticleManufacturers Better Understand Customers through Segmentation and Profiling
Manufacturers - Better Understand Customers through Segmentation and ProfilingManufacturers have traditionally sold products through sales channels with a one-size-fits-all approach. However, as the...
View ArticleHow a Large Utility Company Dramatically Improved Marketing ROI Part Two
How a Large Utility Company Dramatically Improved Marketing ROI (Part Two)This is the second blog in a two-part series discussing how a Gas and Electric Utilities Company serving over 1.2 million...
View ArticleA 5 Step Guide for Utility Companies to Become Data-Driven
A 5 Step Guide for Utility Companies to Become Data-DrivenCompanies are developing customer analytic initiatives to grow profit and increase efficiency. Over the next five years, customer analytics is...
View ArticleHow to Achieve More Opportunities with Data Visualization
How to Achieve More Opportunities with Data VisualizationMarketers know that the vast volumes of data they are collecting leads to better opportunities and more revenue. And data visualization provides...
View ArticleHow to Become a Savvy Data-Driven Marketer
How to Become a Savvy Data-Driven MarketerIf you are a marketer, you are probably living and breathing data. And if you think you have a ton of data now, just wait. It’s getting more complex by the...
View Article5 Ways to Improve Your Customer Experience in 2015
5 Ways to Improve Your Customer Experience in 2015These days, we hear a lot about providing positive customer experiences. Winning loyal customers is no longer just about providing products and...
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